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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.


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Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non-Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

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Journal Specification

GJMBR-E Volume 22


ISSN Online 2249-4588
ISSN Print 0975-5853
Print Estd. 2001
mEDRA DOI 10.17406/GJMBR
CrossRef DOI 10.34257/GJMBR
Publishing Frequency Monthly
Society Accreditation Yes

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Recent Citations

Citation indices  All Since 2015
Citations 12669   11121
h-index 45 42
i10-index 325 291


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Recent Articles Published in GJMBR-E

Cultural Erosion through Retail Globalization

The twenty first century has seen the emergence of a global marketplace, where one can travel from country to country, across oceans, and find the same retail establishments. While this may be comforting to travelers and intriguing for locals, there are instances where global retailing has destroyed or eroded the local colour and culture. This pape...

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Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to...

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Effect of Brand Experience and Product Involvement on Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh

Contemporary consumers look for those brands which provide them remarkable brand experience. In dynamic telecom industry marketers always try to create and maintain strong customer relationship by establishing effective marketing strategies as it is a significant achievement aspect that enhances the competitiveness level of an organization. The pur...

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Consumer Attitude and Intention Relationship for Fast Food

The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitudes, perceptions, or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives, a sample size of 150 consumers has been taken from the universities stu...

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The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

This research explored the relationship among human resource practitioner strategic partner role, achievement motivation and the degree of job performance. The research focus was the human resource management practitioners in enterprises and data were collected through convenience sampling. Eight hundred questionnaires were sent out by e-mail, 198 ...

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Articles under Review

Reimagining Theory of Planned Behaviour in Exploitation of Public Private Partnership Opportunities to SMEs

In light of the rapid increase SMEs importance to economy, this study aims to contribute to the existing literature regarding exploitation of opportunities by applying the Theory of Planned Behaviour (TPB) model to predict exploitation of opportunities favouring SMEs. The TPB is particularly suitable for this type of study since it has been sugg...

Decision Making in Determining the Best Field Development Scenario using Analytical Hierarchy Process (AHP): Case Study of Sandhigh Field

The SANDHIGH field is one of the fields owned by PT Pertamina EP in West Java. This field was discovered in 1987 and is a gas-producing field with peak production reaching 45-50 mmscfd in 2002-2003 and cumulative gas production up to December 2020 reaching 200.1 BSCF. Gas production from this field has decreased drastically after 2003, until Marc...

Institutional Logic, Dilemma and Suggestions of Open Source Innovation: A Case Study of Blockchain

Open-source software has made a breakthrough in the traditional intellectual property theory from the aspects of Copyright, patent right, and trademark right, and it has created a new property rights form in the form of license. Taking blockchain as an example, this paper analyzes bitcoin and Ethereum and their open- source licensing strategies...

Articles under Press


An Integrated Approach for Effective Evaluation of Training Courses

It is imperative to evaluate the training courses for which various procedures are practiced. Training courses were largely conducted with a set of objectives determined through Training Need Analysis (TNA). Evaluation of training (EoT) courses is carried out to elucidate the achievement of training objectives and benefit of training to trainee’s...

Informational Behaviors and Innovation in SMEs: An Application to the Cameroonian agri-Food Sector

Nowadays, for companies that want to experience strong growth, information systems have become essential. But it is the informational behaviours of individuals who form these systems that make them effective and efficient within a company. And thus, these behaviors can make companies innovative over a long period. The information system of a compan...

Quality Control and Entrepreneurship Sustainability

This paper examined the effect of quality control on organizational product and the needs for sustainability Innoson Motors in Anambra State, Nigeria. The paper formulated two research questions and two hypotheses which were tested at 0.05 level of significance using Spearman’s Rank Order Correlation Coefficient. Cross-sectional survey was used i...

Impact of Business Intelligence on the Business Performance of the Banking Sector in Sri Lanka

Business intelligence is a set of tools and techniques which are used to analyze and convert raw data into actionable and coherent insights. This study reveals how BI affects the business performance of banking sector and how banking sector utilized BI in their day-to-day operations. The deductive approach was used as research method and the strati...

The Affinity to Execute Strategy Could Drive Firm Profitability. Is This True? What Role Does an Agile Leader Play?

Purpose: Based on the assumption of the ADKAR theory and the dynamic capability theory, the interactions between strategy execution, agile leadership, and Deposit Money Banks (DMBs) firm profitability were examined. Methodology: Survey design was adopted, and a sample of 452 staff of eleven quoted DMBs in Lagos State, Nigeria, was the unit of analy...

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