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Global Journal of Management and Business Research: (E) Marketing is an international journal for publishing management research papers. It aims to encourage and provide international publication to researchers, scientists, and engineers. We welcome original research, articles, surveys, and review papers from all over the world.

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Global Journal of Management and Business Research

Since 2001, Global Journal of Management and Business Research (GJMBR): (E) Marketing, has been an academic open access, peer-reviewed, interdisciplinary, refereed journal focusing on all aspects of Management research published by Global Journals, which is one of the fastest growing and leading Research Journal publishing organization in the world. The GJMBR is superintended and sponsored by Non-Profit making Open Association of Research Society USA (OARS). The OARS has been esteemed internationally since 1964, aiming to highlight the research of frontiers and enhance research & development.

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Journal Specification

GJMBR-E Volume 22

GJMBR

ISSN Online 2249-4588
ISSN Print 0975-5853
Print Estd. 2001
mEDRA DOI 10.17406/GJMBR
CrossRef DOI 10.34257/GJMBR
Publishing Frequency Monthly
CODEN GJMBR
Society Accreditation Yes

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Recent Citations

Citation indices  All Since 2015
Citations 12669   11121
h-index 45 42
i10-index 325 291

 

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Recent Articles Published in GJMBR-E

Cultural Erosion through Retail Globalization

The twenty first century has seen the emergence of a global marketplace, where one can travel from country to country, across oceans, and find the same retail establishments. While this may be comforting to travelers and intriguing for locals, there are instances where global retailing has destroyed or eroded the local colour and culture. This pape...

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Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to...

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Effect of Brand Experience and Product Involvement on Brand Loyalty: A Study on Mobile Phone Sets in Bangladesh

Contemporary consumers look for those brands which provide them remarkable brand experience. In dynamic telecom industry marketers always try to create and maintain strong customer relationship by establishing effective marketing strategies as it is a significant achievement aspect that enhances the competitiveness level of an organization. The pur...

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Consumer Attitude and Intention Relationship for Fast Food

The purpose of the research is to investigate the significance of different variables (health perception, hygiene, price) affecting consumer’s attitudes, perceptions, or preferences towards fast foods, particularly of interest are street foods. For achieving these objectives, a sample size of 150 consumers has been taken from the universities stu...

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The Relationship of Human Resource Strategic Partner Role and Job Performance under Mediation of Achievement Motivation Structural Equation Model

This research explored the relationship among human resource practitioner strategic partner role, achievement motivation and the degree of job performance. The research focus was the human resource management practitioners in enterprises and data were collected through convenience sampling. Eight hundred questionnaires were sent out by e-mail, 198 ...

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Articles under Review



The Tunisian Economics’ Situations After the Revolution of Arab Spring 2011

The Tunisian economic facts after the so-called the Arab spring or social revolution have been marketed by numerous fluctuations and radical changes in the general situation of the management of the administrative affairs of the country. The most prominent of these facts, including the series of chaotic sit-ins and the political and security ins...

Conflicts Management in Public Tertiary Institution, Southwest Nigeria

This study was carried out to assess conflict and its management in Ekiti State University, Ado Ekiti, Ekiti state, Nigeria. It examined the causes of conflict in the institution in Ekiti State University, Ado-Ekiti. These were with the view to assessing causes of conflicts and its management in tertiary institutions. Primary and secondary data ...

The Energy Crisis in Europe and Transformative Change: Evolution, Conditions and Obstacles

European countries have been confronted to an unprecedented energy crisis since the beginning of the war in Ukraine. Gaz and Energy prices have increased drastically, while the prospect of blackouts is not to be excluded. This situation is creating pressure on national governments and on the European Commission to secure alternative sources of s...

Exploratory Model of Corporate Training in the COVID-19 Era

The meta -analyses reveal the factors that during a period have influenced the behavior of a formal sector such as Higher Education Institutions. The objective of this work was to establish fixed effects models to explain the influence of diffuse variables in capital formation. intellectual, considering contextual, educational, academic and profess...

Articles under Press

 

Insurance Industry in Tunisia, Agency Theory, Performance

This work focuses on the performance (efficiency) of insurance companies at the heart of contemporary corporate governance issues (Jensen and Meckling, 1976; Fama, 1980; Fama and Jensen, 1983a, 1983b). The notion of efficiency (inefficiency) is limited to the boundaries of the firm. More or less, inefficiency results from certain (additional) c...

The Ethical Emotivism of a. J. Ayer And C. L. Stevenson: A Tendentious Explanatory Matrix for Human Homosexual Behaviour

This work is expository, analytic, comparative and evaluative, in its methodology. The objective is to interrogate the emotive ethical theories of A. J. Ayer, and C. L. Stevenson, in relation to the phenomenon of homosexuality, in order to ascertain whether or not the causative factors and justificatory reasons of same-sex tendencies, orientations ...

Hospital Governance and Appropriation of User Services by Medical and Social Staff: The Case of the Douala-Cameroon Hospitals

The transposition of the corporate governance mode to hospital governance for several decades (J. Vallejo, 2018), has led to the study of possible causal links between governance systems aimed at regulating the behaviour of medical staff and the improvement of services to users of these hospital structures. Analysing this issue within the Douala Ho...

Determining Customer Satisfaction on Service Quality Constructs Using SERVQUAL Model: Evidence from India’s Rural Banks

The present research piece aims to determine customers' satisfaction with services offered by rural banks in India. The study has considered a total of 400 customers who are directly associated with the banks i.e., at least having one account with the banks using the purposive sampling method. The opinion of the respondents on the selected variable...

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