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<journal-id journal-id-type="publisher">global-journal-of-management-and-business-research-c-finance</journal-id>
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<journal-title>Global Journal of Management and Business Research - C: Finance</journal-title>
</journal-title-group>
<issn publication-format="print">0975-5853</issn>
<issn publication-format="electronic">2249-4588</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
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<article-id pub-id-type="publisher-id">115706</article-id>
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<article-title>Analyzing Customer Satisfaction of Internet Banking: A Comparative Study in India</article-title>
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<contrib-group>
<contrib contrib-type="author"><name><surname>Fozia</surname><given-names>Dr.</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
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<aff id="aff1">INDIA, Aligarh Muslim University</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2017-01-15">
<day>15</day>
<month>01</month>
<year>2017</year>
</pub-date>
<volume>17</volume>
<issue>C3</issue>
<abstract><p>Purpose – The aim of this paper is to study the dimensions of internet banking and investigates the impact of these dimensions i.e. Accuracy, Ease of Use, Cost Effectiveness and Security &amp; Privacy on Overall Customer Satisfaction. Design/Methodology/Approach – A convenience sampling technique was used to recruit 216 customers through a well designed questionnaire from three public banks i.e. SBI, Punjab National Bank and Bank of Baroda and three private banks i.e. ICICI, HDFC and Axis Bank. Findings – This research showed that dimensions of Internet banking (Accuracy, Ease of Use, Cost Effectiveness, Security &amp; Privacy and Overall Customer Satisfaction) in which Accuracy has no positive effect on Overall Customer Satisfaction but Ease of Use, Cost Effectiveness Security &amp; Privacy have an influence on Overall Customer Satisfaction. Practical Implications – Banks managers should know what type of services customers want from the banks and what type of services they have satisfied or not so there should be a proper assessment of customers’ needs and expectations.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>internet banking</kwd>
<kwd>overall customer satisfaction and multiple regression.</kwd>
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<p>Purpose – The aim of this paper is to study the dimensions of internet banking and investigates the impact of these dimensions i.e. Accuracy, Ease of Use, Cost Effectiveness and Security &amp; Privacy on Overall Customer Satisfaction. Design/Methodology/Approach – A convenience sampling technique was used to recruit 216 customers through a well designed questionnaire from three public banks i.e. SBI, Punjab National Bank and Bank of Baroda and three private banks i.e. ICICI, HDFC and Axis Bank. Findings – This research showed that dimensions of Internet banking (Accuracy, Ease of Use, Cost Effectiveness, Security &amp; Privacy and Overall Customer Satisfaction) in which Accuracy has no positive effect on Overall Customer Satisfaction but Ease of Use, Cost Effectiveness Security &amp; Privacy have an influence on Overall Customer Satisfaction. Practical Implications – Banks managers should know what type of services customers want from the banks and what type of services they have satisfied or not so there should be a proper assessment of customers’ needs and expectations.</p>
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