By the end of twentieth century ‘global manager’ emerged as a new managerial reality. In the sphere of cultural, geographical, and temporal complexity, global leaders come into prominence in terms of managerial skills and effectiveness. This study aims at demonstrating a comparison of the effectiveness of global leaders with domestic leaders in the electronic retail businesses. Fulfil this aim we investigated the competencies of both global and domestic leaders and the correlation between leadership competencies and challenges in global consumer electronic retail businesses and managerial skills against these challenges. The comprehensive literature review analysis in this paper shows that informational role, interpersonal, and decisional roles are carried out by both domestic and global leaders but 'global mindset' is additional attribute of global leader to work effectively in diversified and cross-cultural environment therefore global leaders are more suitable in dealing with issues of complexity, connectedness, and context. This study is unique to demonstrate global and domestic leader’s approaches to challenges in electronic retail industry which enable to show the effectiveness of both leadership.