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<journal-id journal-id-type="publisher">global-journal-of-human-social-science-a-arts-humanities</journal-id>
<journal-title-group>
<journal-title>Global Journal of Human-Social Science - A: Arts &amp; Humanities</journal-title>
</journal-title-group>
<issn publication-format="print">0975-587X</issn>
<issn publication-format="electronic">2249-460X</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
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<article-id pub-id-type="publisher-id">115821</article-id>
<title-group>
<article-title>Application of Public Relations Strategies in the Resolution of Communal Conflict: The Ezillo-Ezza Ezillo Template</article-title>
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<contrib-group>
<contrib contrib-type="author"><name><surname>Enyigwe</surname><given-names>, C</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
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<aff id="aff1">NIGERIA, University of Nigeria, Nsukka</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2017-01-15">
<day>15</day>
<month>01</month>
<year>2017</year>
</pub-date>
<volume>17</volume>
<issue>A6</issue>
<abstract><p>Conflict is perceived in most parts of the world including, Nigeria as something abnormal, dysfunctional and therefore detestable. Yet conflict is a fact of life and could be a precursor of positive change. Every plural society is bond to experience one form of conflict or the other. What makes a society an ideal polity is the extent to which the conflict, interest and needs in a society are constructively managed so that violence does not threaten its continued existence. Conflict challenges the rational man to think of alternative ways of meeting contesting human needs and interests. Conflicts refer to contradictions arising from differences in the interests, ideas, ideologies, orientation and precipitous tendencies of the people concerned. These contradictions are inherent in all levels of social and economic interactions of human race. It may therefore exist at the individual, group, institutional, regional, national and international levels. Conflict is thus a pervasive phenomenon in human relationship and has been seen as the “basic unit for understanding social existence”.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>public relations strategies</kwd>
<kwd>resolution</kwd>
<kwd>communal conflict</kwd>
<kwd>template</kwd>
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<p>Conflict is perceived in most parts of the world including, Nigeria as something abnormal, dysfunctional and therefore detestable. Yet conflict is a fact of life and could be a precursor of positive change. Every plural society is bond to experience one form of conflict or the other. What makes a society an ideal polity is the extent to which the conflict, interest and needs in a society are constructively managed so that violence does not threaten its continued existence. Conflict challenges the rational man to think of alternative ways of meeting contesting human needs and interests. Conflicts refer to contradictions arising from differences in the interests, ideas, ideologies, orientation and precipitous tendencies of the people concerned. These contradictions are inherent in all levels of social and economic interactions of human race. It may therefore exist at the individual, group, institutional, regional, national and international levels. Conflict is thus a pervasive phenomenon in human relationship and has been seen as the “basic unit for understanding social existence”.</p>
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