global-journal-of-management-and-business-research-e-marketing Global Journal of Management and Business Research - E: Marketing 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 116002 Influence of E-Commerce and Cryptocurrency on Purchasing Behavior of Wine Customers KbilashviliDavid RUSSIA, Hanze University of Applied Sciences, 15 01 2018 18 E3

ngoing developments of online shopping shapes established practices of business and challenges the proper management of company’s 5 M (Money, Material, Manpower, Management, Machinery). Influence of modern technology on marketing practices differs according to industries. Article will concentrate on wine industry taking into consideration non-traditional purchasing behavior of wine consumers, creating the interesting correlation between advantages and disadvantages of e-commerce and characteristics of contemporary wine consumers. More specifically, article will focus on B2C online shopping and crypto-currency as the mean of exchange product for value.

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ngoing developments of online shopping shapes established practices of business and challenges the proper management of company’s 5 M (Money, Material, Manpower, Management, Machinery). Influence of modern technology on marketing practices differs according to industries. Article will concentrate on wine industry taking into consideration non-traditional purchasing behavior of wine consumers, creating the interesting correlation between advantages and disadvantages of e-commerce and characteristics of contemporary wine consumers. More specifically, article will focus on B2C online shopping and crypto-currency as the mean of exchange product for value.