This study aimed to determine the factors influencing customer satisfaction in terms of product-related factors (pricing and product quality), service-related factors (vendor behavior and sales approach), and environmental and convenience factors (cleanliness and market accessibility). In the New Baliwag Public Market. The researchers used a quantitative descriptive research design, and the data were collected from 63 respondents using a purposive sampling. Prior to conducting a main survey, a pre-survey was implemented to evaluate and identify the research qualified respondents, to ensure that only individuals with sufficient experience and familiarity with the new market were selected to participate. The researchers also employed a structured survey questionnaires as the primary instrument, and the data were examined by using frequency, percentage, and mean. The findings showed that consumer are generally satisfied with three major factors. They are satisfied with products. Product quality got a mean of 3.12 and pricing got 2.99. This shows people think products are good and affordable. Customers also like the service. Vendor behavior is 2.97 and sales approach got a mean of 3.22. This means customers appreciate vendors who are respectful and helpful. The study also looked at the environmental and convenience. Cleanliness got 2.80 and market convenience is 3.01. These scores show that customers are generally satisfied. But, some things, like waste management and accessibility need to be better the customer want these issues fixed. Moreover, the respondents gave their recommendations and suggestions in terms of better product quality, more affordable prices, faster service, cleaner facilities, and improved market organization. In general, the study shows that while the New Baliwag Public Market successfully exceeds customer expectations still, constant improvements in the transparency of their price, service efficiency, and market sanitation are important to maintain and enhance customer satisfaction, inspire repeat purchases, and intensify customer loyalty.