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<journal-id journal-id-type="publisher">global-journal-of-management-and-business-research-c-finance</journal-id>
<journal-title-group>
<journal-title>Global Journal of Management and Business Research - C: Finance</journal-title>
</journal-title-group>
<issn publication-format="print">0975-5853</issn>
<issn publication-format="electronic">2249-4588</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
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<article-id pub-id-type="doi">10.34257/GJMBRC257582</article-id>
<article-id pub-id-type="publisher-id">257582</article-id>
<title-group>
<article-title>Presidential Communication and Stock Market Reactions: Evidence of Abnormal Returns Following Post-Election Presidential Statements in the 2024 U.S. Election Cycle</article-title>
<subtitle>Presidential Communication and 2024 Market Returns</subtitle>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Wuthisatian</surname><given-names>Phuvadon</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
</contrib-group>
<aff id="aff1">UNITED STATES, College of Business and Management</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2026-05-25">
<day>25</day>
<month>05</month>
<year>2026</year>
</pub-date>
<volume>26</volume>
<abstract><p>This paper examines whether U.S. equity markets generate abnormal returns in response to presidential communications following the November 2024 election. Applying event-study methodology to 40 classified communication events, we estimate cumulative abnormal returns (CARs) using the S&amp;P 500 market model over a 250-day estimation window. Positive-sentiment events produce a three-day CAR of +0.97%; negative-sentiment events produce −1.23%, with near-perfect sign consistency (93–100%). Negative events exhibit significant post-announcement reversal (+1.05% over days +2 to +10), consistent with investor overreaction. Sector heterogeneity is pronounced: Energy and Materials exceed 1.1% CAR while Healthcare remains below 0.5%.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>Event Study</kwd>
<kwd>Abnormal Returns</kwd>
<kwd>Presidential Communication</kwd>
<kwd>Political Uncertainty</kwd>
<kwd>Market Efficiency</kwd>
<kwd>Overreaction</kwd>
<kwd>Sector Returns.</kwd>
</kwd-group>
<self-uri content-type="pdf" xlink:href="https://globaljournals.org:/GJMBR_Volume26/presidential-communication-and-stock-market-reactions-evidenc-8bbf6fa884.pdf?v=1783926046460#" />
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