global-journal-of-management-and-business-research-f-real-estate-event-tourism-management-transporting Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 56304 A Comparative Study of Customer Preference between Quick Service Restaurants and Fine Dining Restaurants of Hotel Crowne Plaza, Greater Noida NyacigakSunday JaswalRohit MishraProf. (Dr.) Rajiv INDIA 22 F2 25 28

Customer preference is ever changing yet it is very integral in hospitality industry. Understanding the factors that affect the customer choices between Fine Dining Restaurant and Quick Service Restaurant is important. This study will help to analyze whether customers prefer Hotel Crowne Plaza Greater Noida, which is a five-star hotel that offers Fine dining for its guests in the various restaurants, Mosaic multi-cuisine coffee shop, Spice Art- Indian restaurant, ChaoBella - offering Korean food to it’s in house guests, or they prefer to dine in Quick Service Restaurant within Greater Noida and Delhi.

 customer preference fine dining restaurant quick service restaurant Full Text

Customer preference is ever changing yet it is very integral in hospitality industry. Understanding the factors that affect the customer choices between Fine Dining Restaurant and Quick Service Restaurant is important. This study will help to analyze whether customers prefer Hotel Crowne Plaza Greater Noida, which is a five-star hotel that offers Fine dining for its guests in the various restaurants, Mosaic multi-cuisine coffee shop, Spice Art- Indian restaurant, ChaoBella - offering Korean food to it’s in house guests, or they prefer to dine in Quick Service Restaurant within Greater Noida and Delhi.