Consumers on social media nowadays a become very fragmented in terms of decision making, over the last few years social media has totally change the way how people shop online and how they react to different kinds of ads and promotional offers if we see the statistics on how people use the media there are more than 5,00,000 pieces of content is shared on Facebook every day, more than million search quires are made on google, and subsequently YouTube has a that many hours of video which even we cannot watch in our whole life, so social media has come a long way and how we interact with it. This in creasing use of social media has left no choice for brands, but to market themselves on these mediums, subsequently, brands now invest lots of time and money in finding out which media to invest in to create consumer brand perception and influence their buying intention.