global-journal-of-management-and-business-research-b-economic-commerce
Global Journal of Management and Business Research - B: Economic & Commerce
0975-5853
2249-4588
Global Journals Publishing Group Incorporated
10.34257/GJMBRBVOL20IS11PG53
56895
Study to Investigate the Failures of Retail Business in Rural Area
LakchanSasanka
R.B.W.M.K.SBandara
T.IWanigasooriya
S.A.IMadushani Perera
SRI LANKA, Sri Lanka Institute of Information Technology (SLIIT)
15
12
2020
20
B11
53
58
Abstract not found
rural retail
Rural area
failure factors
impact.
Full Text
This paper investigate the failure of retail business in rural area in Sri Lanka. Retail industry is oldest and still existing industry in Sri Lanka. But success of this retail business is mostly happen only urban areas. Peoples who start retail business in rural area they wind up the business could not run the business. It is imagine problem of country why retails in rural area could not survive. If we need to improve the living hood of people who in rural Ares we have to find the reason to this problem.