global-journal-of-management-and-business-research-b-economic-commerce Global Journal of Management and Business Research - B: Economic & Commerce 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 57462 A Literature Review of the Trend of Electronic Commerce in Bangladesh Perspective MoonNazmun Nessa SultanaShaheena NurFernaz Narin BANGLADESH, Daffodil International University 15 01 2017 17 B3 11 18

This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e-Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.

 e-commerce ICT consumer marketer top motivators. Full Text

This paper contains a brief discussion of search engine marketing or e-commerce, literature survey, current and future prospect, comparative study of e-commerce in Bangladesh perspective on online shopping. The buzzword e-Commerce is spreading widely in the present world of ICT by its simple applications. The basic objective of this review paper is actually exploring the difference between the traditional & online shopping and the effectiveness of e- Commerce in Bangladesh. From the previous research, we can come to a conclusion that convenience and time are the main attributes for making the decision to shop online rather than traditional shopping in Bangladesh and we also found out that young consumers are more comfortable and satisfy to make online purchases.