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<journal-id journal-id-type="publisher">global-journal-of-management-and-business-research-e-marketing</journal-id>
<journal-title-group>
<journal-title>Global Journal of Management and Business Research - E: Marketing</journal-title>
</journal-title-group>
<issn publication-format="print">0975-5853</issn>
<issn publication-format="electronic">2249-4588</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
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<article-id pub-id-type="publisher-id">57649</article-id>
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<article-title>Digitalized Marketing Environment of Bangladesh</article-title>
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<contrib-group>
<contrib contrib-type="author"><name><surname>Miyan</surname><given-names>Mahbub Ullah</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
<contrib contrib-type="author"><name><surname>Nuruzzaman</surname><given-names>Md.</given-names></name></contrib>
<contrib contrib-type="author"><name><surname>Chowdhury</surname><given-names>Arbia Binte</given-names></name></contrib>
</contrib-group>
<aff id="aff1">BANGLADESH, IUBAT University</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2016-01-15">
<day>15</day>
<month>01</month>
<year>2016</year>
</pub-date>
<volume>16</volume>
<issue>E5</issue>
<fpage>51</fpage>
<lpage>55</lpage>
<abstract><p>Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in today’s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as people’s perception, lack of efficient user, high price of electronics commodities.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>information</kwd>
<kwd>technology</kwd>
<kwd>challenges</kwd>
<kwd>digital marketing</kwd>
<kwd>perception</kwd>
<kwd>price.</kwd>
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<title>Full Text</title>
<p>Bangladesh is a small low-mid-level country. Information and Communication Technologies are recognized as a powerful tool for socio-economic development. Nowadays technology confines this world into a small maze. Everything can be found in web. Yes, we are talking about online shopping; from land to dress everything can be sold or bought through online. So, online shopping become a trends in our busy corporate life and its impact has fallen in our country. This paper refers the challenges for the digital marketing of online shopping; or ecommerce or m-commerce. Also describe the present status of digital marketing and their impacts on the socio-economic development of the country. To sustain in todayâ€™s fast economy online shopping need excellent marketing mix to grow, introduce into consumers perception. Research will focus on as a bird eye view of constraints of marketing of this sector such as peopleâ€™s perception, lack of efficient user, high price of electronics commodities.</p>
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