global-journal-of-management-and-business-research-e-marketing Global Journal of Management and Business Research - E: Marketing 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 57789 The Impact of Application Green Marketing Criteria on the Marketing Performance Al-HershDr. Abdullah Mohammad AburoubDr. Abdelmoti Suleiman JORDAN, Al-Balqa Applied University-Jordan. 15 03 2015 15 E2 35 44

The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .

 green marketing marketing performance the organization's culture. Full Text

The green marketing is one of the most important strategies which business organizations operate in order to gain consumers confidence on one hand , governments and those who working to protect the environment on the other hand . The survival of an organization in the market depends on its commitment to the standards of environmental protection and consumer from the damage that may arise from its operations .