global-journal-of-management-and-business-research-e-marketing Global Journal of Management and Business Research - E: Marketing 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 57947 An Investigation of Consumer Buying Behavior for Food Products: An Empirical Study of Rural and Urban Areas of Haryana SethiaMs. Savneet INDIA 15 03 2015 15 E8 7 11

The present study determines the factors that led to the purchase of processed, packaged, ready to use and branded food products. The food consumption pattern in India is rapidly changing from unprocessed unbranded low quality food products to processed, ready to use, packaged and branded food products. The study was carried out in the four cities of Haryana A sample of 500 respondents was taken for research study and according to the chosen methodological research approach, the quantity data were analyzed by using methods through SPSS software. The study revealed the major factors that influence consumer to purchase such kind of food items; these were quality, brand, health consciousness and other external factors.

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The present study determines the factors that led to the purchase of processed, packaged, ready to use and branded food products. The food consumption pattern in India is rapidly changing from unprocessed unbranded low quality food products to processed, ready to use, packaged and branded food products. The study was carried out in the four cities of Haryana A sample of 500 respondents was taken for research study and according to the chosen methodological research approach, the quantity data were analyzed by using methods through SPSS software. The study revealed the major factors that influence consumer to purchase such kind of food items; these were quality, brand, health consciousness and other external factors.