In this article, we propose to analyze 1 neoliberalism in its relationship with individualism, that is, we intend to show that both processes mark the same dynamics of societies and markets today. On the one hand, neoliberalism would be a structural process coercing actors and institutions, however, it would also mark a social dynamic where individuals themselves assume practices and guidelines for conducting their actions in the sense of valuing their own undertaking in the processes of social integration to markets. With this, we aim to show that in contemporary times, reflecting on and analyzing neoliberalism necessarily involves understanding the individualization processes characteristic of modern societies.
In this article, we propose to analyze neoliberalism in its relationship with individualism, that is, we intend to show that both processes mark the same dynamics of societies and markets today. On the one hand, neoliberalism would be a structural process coercing actors and institutions, however, it would also mark a social dynamic where individuals themselves assume practices and guidelines for conducting their actions in the sense of valuing their own undertaking in the processes of social integration to markets. With this, we aim to show that in contemporary times, reflecting on and analyzing neoliberalism necessarily involves understanding the individualization processes characteristic of modern societies.