global-journal-of-human-social-science-h-interdisciplinary Global Journal of Human-Social Science - H: Interdisciplinary 0975-587X 2249-460X Global Journals Publishing Group Incorporated 61627 Agribusiness Entrepreneurs and their Market Share Introduction to Agribusiness and Rural Economy SheikhDr. Bilal Ahmad RautDr. Yamini ShaheenDr. F.A. KhanDr. Omer Fayaz DarDr. Imran Mehraj INDIA 14 11 2022 22 H7 37 44

Agribusiness venture has huge function in the economy to foster rural development in the nation. The current agribusiness venture in UT of Jammu and Kashmir is mainly in the nature of food processing units. They have implications on food security and essential necessities of human beings. The present study aims at recognizing qualities, shortcomings, opportunities, and threats for agribusiness ventures with economic and financial perspectives in UT of Jammu and Kashmir to capture market share. The article also proposes sufficient agribusiness entrepreneurship Characteristics, for example, Company image and Product Quality for tending to factors that obstruct the development and improvement of agribusiness entrepreneurship in Jammu and Kashmir. Hence, based on the survey data generated through 130 Agribusiness entrepreneurs where analyzed and the corresponding implications and Suggestions are discussed in the work.

 SWOT analysis agri-business and agri-entrepreneurship income and growth. Full Text

Agribusiness venture has huge function in the economy to foster rural development in the nation. The current agribusiness venture in UT of Jammu and Kashmir is mainly in the nature of food processing units. They have implications on food security and essential necessities of human beings. The present study aims at recognizing qualities, shortcomings, opportunities, and threats for agribusiness ventures with economic and financial perspectives in UT of Jammu and Kashmir to capture market share.