Certainly, supermarkets make up the list of top places to go regarding food purchases. The great variety of items from different sources that these places put at the disposal of consumers is meant to be, among other things, to excel in business enterprise position. In Spain, as well as in many parts of the world, supermarkets have seemed like places of necessity where buyers can come across their desires by letting down the price of many products. In other words, reducing costs and saving income. Consequently, how supermarkets approach the market price competition has become one of the most attractive focuses for consumption and expenditure. But, do pricing differences concern company’s profitability and consumer’s purchasing? The present study aimed to analyze the pricing of 30 food items from the same brand-named but, sold at different online outlets from two, unlike Spain Supermarket conglomerates. The research study has been conducted by following suitable research protocols.