Aim of the article: The purpose of the article is to define and analyze in the context of circology, a unique feature in the World Circus Art, namely Cirque du Soleil, its doctrine and concept about the idea of the «Blue Ocean» in the context of producing the circus industry. The relevance of the article lies in the fact that there are virtually no specific studies on this issue and topic. In contemporary circology and domestic art criticism today there are no serious and deep scientific works. Results: The contemporary Cirque du Soleil is a unique circus structure of its kind, among other circus structures and companies: the International Circus Festival of Monte Carlo, Monaco under the patronage of the Princely Grimaldi family, dynastic circuses – Krone in Munich, Germany; Knie in Zurich, Switzerland; Ronkalli traveling circus Germany, as well as circus and performance show programs at the Friedrich Stadt Palace in Berlin, Germany; Capital Circus of Budapest «Fővárosi Nagycirkusz», Hungary. It is important to note that Cirque du Soleil is essentially a circus without the use of animals, as well as its circus programs and shows, which are held in different countries around the world and have a very large theatrical and acting component. Cirque du Soleil is based in Montreal, Canada. Scientific novelty: Uniqueness and novelty lies in identifying specific features and innovations in modern circus art in the context of its production and demonstration.