global-journal-of-human-social-science-a-arts-humanities Global Journal of Human-Social Science - A: Arts & Humanities 0975-587X 2249-460X Global Journals Publishing Group Incorporated 63377 Corporate Culture in Journalism: Bangladesh Perspective ChowdhuryMD Saiful Alam AkhtherNajma BANGLADESH, University of Dhaka 15 01 2017 17 A4 1 10

Thanks to globalization, mass media, especially news media is controlled by the largest multinational companies of the world. The multinational form of the media has started influencing every sector of life of the people in the world because the media as a social institution is working as an intermediary in the practices of socio-economic and politico-cultural norms; it is building both the individual and universal identity; and is designing the road map for our daily life. However, like other corporate organization, the media is also running behind the profits. News like other profitable goods is becoming the way to profits of the multinational companies. Though the newspaper is considered the ‘mirror of the society’, ‘fourth pillar of the country’, ‘the consciousness of the nation’, etc., it is criticized by the scholars. The multinational companies have been using media as a way to profit instead of the way for social change. In this study the evolution and nature of the media under the corporate organization in Bangladesh has been discussed and analyzed critically.

 multinational company and media bangladeshi journalism corporate culture corporate journalism. Full Text

Thanks to globalization, mass media, especially news media is controlled by the largest multinational companies of the world. The multinational form of the media has started influencing every sector of life of the people in the world because the media as a social institution is working as an intermediary in the practices of socio-economic and politico-cultural norms; it is building both the individual and universal identity; and is designing the road map for our daily life. However, like other corporate organization, the media is also running behind the profits. News like other profitable goods is becoming the way to profits of the multinational companies. Though the newspaper is considered the 'mirror of the society', 'fourth pillar of the country', 'the consciousness of the nation', etc., it is criticized by the scholars. The multinational companies have been using media as a way to profit instead of the way for social change. In this study the evolution and nature of the media under the corporate organization in Bangladesh has been discussed and analyzed critically. The objective of the research is to investigate how the capitalism known as the basic structure of the media (media economy) is influencing the superstructure of the media (contents: news and advertisement). Through content analysis of four national dailies and in-depth interview of media experts, the article illustrates how the corporate organization is influencing the news. The present study also depicts investigates the corporate news organization and the ownership of the media in Bangladesh with mentioning the history of the corporate media organization in the Western countries. In this perspective, the contemporary practices of the journalism and its nature in Bangladesh are also elaborated here.