Chapter One I. Introduction a) Background of the Study B ikroy.com is a private company established in 2012 and has different sections, which are especially dedicated to private and business advertisements for property, electronics, vehicles, home appliances, sports and jobs. I choose this company because, I found out about the company’s KPI background and other facilities are very appealing and enchanting. If I work with this company, others will get the chance to know about it.