The paper examines the increasing incidences of building collapse in Nigeria. The paper attributes the rising incidents of building collapse to the use of substandard building materials and incompetent professionals in construction activities; the refusal of the wider society to recongnise professionalism and pay for the services and the attitude of the building contractors and other stakeholders as the major problem. The paper asserts that promoting or achieving an enduring safety culture in building involves designing, constructing and using buildings, in such a manner as to make the building safe for occupation and for carrying out all desired activities. Strategies for ameliorating the trend are suggested. The paper posits that stakeholders in the building development have great roles to play to reduce and avert this trend.