global-journal-of-management-and-business-research-a-administration-management Global Journal of Management and Business Research - A: Administration & Management 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 73012 RETENTION OF GENERATION YaS INSURANCE AGENT: MEDIATING ROLE OF COMMUNICATION SATISFACTION AN EMPIRICAL STUDY KandelousiNader Sh. IRAN, School of Management, Azad University, Chalous, Iran 18 04 2011 11 6 19 30

This research attempts to examine the relationship between insurance agents’ retention and leadership preferences. Furthermore, the mediating role of communication satisfaction on the relationship between leaders’ preferences and retentions is investigated in the present study. SPSS statistical software was used extensively throughout the research to test all the identified hypotheses. This research found that leader preferences are great predictors of retention and communication satisfaction is mediating the relationship between these two variables. The implications of these results for enhancing interpersonal communication satisfaction between leaders and agents are discussed.

 Leadership Gen Y or Generation Y Generational cohort Retention Insurance Agent Full Text

This research attempts to examine the relationship between insurance agents’ retention and leadership preferences. Furthermore, the mediating role of communication satisfaction on the relationship between leaders’ preferences and retentions is investigated in the present study. SPSS statistical software was used extensively throughout the research to test all the identified hypotheses. This research found that leader preferences are great predictors of retention and communication satisfaction is mediating the relationship between these two variables. The implications of these results for enhancing interpersonal communication satisfaction between leaders and agents are discussed.