Postmodern advertising and modern advertising are two broad concepts which emphasize on the change of economic factors and social values. With the conception of postmodernism after modernism, it brought a change in the style of art, technology architecture etc. as well as in advertising. Advertising is a significant factor for promoting product or service. Now, the techniques of postmodernism also change the criteria of advertisement. In this paper, I have discussed the phenomena of change related to advertising in Pakistan and also checked the consumer response. To find out if there is any impact on the society. Plus I wanted to find out either they are accepting it or not because mostly ads are based on postmodernism.