global-journal-of-management-and-business-research-e-marketing Global Journal of Management and Business Research - E: Marketing 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 75804 To Examine Whether There is Any Significant Difference in Brandsa Preference of Talcum Powder Used by Different Communities in Four Major Cities of the State of Uttar Pradesh, India. KumarDr. Abhimanyu INDIA, Govt. P.G. College 15 01 2013 13 E4 7 10

The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. Hindus, Muslims, Sikhs and Christians. Brand preferences are usually studied by attempting to profile and understand loyal consumers. The five brands under study are as follows: - Ponds, Lakme, Fa, Wild stone, Cinthol.

 talcum powder brands retailers communities allocated. Full Text

The present study aims at analyzing whether there is significant difference in brands preference among five main brands of talcum powder used by the customers of the four major cities of the state of Uttar Pradesh in India. In this study a set of its 240 sales samples each in every city under study was examined through the retailers and found to be allocated among four communities i.e. Hindus, Muslims, Sikhs and Christians. Brand preferences are usually studied by attempting to profile and understand loyal consumers. The five brands under study are as follows: - Ponds, Lakme, Fa, Wild stone, Cinthol.