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<front>
<journal-meta>
<journal-id journal-id-type="publisher">global-journal-of-management-and-business-research-a-administration-management</journal-id>
<journal-title-group>
<journal-title>Global Journal of Management and Business Research - A: Administration &amp; Management</journal-title>
</journal-title-group>
<issn publication-format="print">0975-5853</issn>
<issn publication-format="electronic">2249-4588</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
<self-uri xlink:href="https://globaljournals.org/journal-seo-export/jats/76030.xml" />
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<article-meta>
<article-id pub-id-type="publisher-id">76030</article-id>
<title-group>
<article-title>A Comparative Analysis of Effect of Media on the Public in Pakistan</article-title>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Ahmed</surname><given-names>Talha</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
</contrib-group>
<aff id="aff1">PAKISTAN, University of Lahore</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2013-01-15">
<day>15</day>
<month>01</month>
<year>2013</year>
</pub-date>
<volume>13</volume>
<issue>A6</issue>
<fpage>21</fpage>
<lpage>25</lpage>
<abstract><p>Our life will remain incomplete without media. The radio, television, newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. Aim of the study to check the public perception about media. The research population consist mostly on the students, because we want to check the perception of public about media and our easily reachable public target is our university and we also target the employed people, self-own businessmen and household’s women. We used the approach simple random sampling. Our research that we conducted on the impact of media in response to our objectives mostly people are agree with our statements and encourage our topic and research.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>political happenings</kwd>
<kwd>entertainment</kwd>
<kwd>literature</kwd>
<kwd>medical news.</kwd>
</kwd-group>
<self-uri content-type="pdf" xlink:href="https://globaljournals.org/GJMBR_Volume13/4-A-Comparative-Analysis-of-Effect.pdf" />
<self-uri content-type="html" xlink:href="https://globaljournals.org/scholarly-articles/a-comparative-analysis-of-effect-of-media-on-the-public-in-pakistan/" />
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<body>
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<title>Full Text</title>
<p>Our life will remain incomplete without media. The radio, television, newspaper and internet are some forms through which we get information. The common people believe the news given by the media. So, the media should be very careful before giving any news to the public. Aim of the study to check the public perception about media. The research population consist mostly on the students, because we want to check the perception of public about media and our easily reachable public target is our university and we also target the employed people, self-own businessmen and householdâ€™s women. We used the approach simple random sampling. Our research that we conducted on the impact of media in response to our objectives mostly people are agree with our statements and encourage our topic and research.</p>
</sec>
</body>
</article>