global-journal-of-management-and-business-research-e-marketing Global Journal of Management and Business Research - E: Marketing 0975-5853 2249-4588 Global Journals Publishing Group Incorporated 76037 Is Youth Brand Conscious Hafiz.M.Ahmed PAKISTAN, University of Lahore 15 01 2013 13 E5 37 40

This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more brands conscious and the overall focus of youth remains on the brand name as well as the brand quality. There were also those who had no interest in brands but in a very number comparatively. Thus the government should acknowledge it and take necessary steps to create ease for the international brands so that it can add more to the national growth of the country.

 brand conscious gender awareness regarding the quality effect of brand name. Full Text

This research was conducted to gauge the perception about the more brand conscious gender, awareness regarding the quality, effect of brand name, if brand consciousness is good and whether youth has become more brand consciousness in the recent years or not. The questionnaires were got filled by students of different universities. The results revealed that among the two females are more brands conscious and the overall focus of youth remains on the brand name as well as the brand quality. There were also those who had no interest in brands but in a very number comparatively. Thus the government should acknowledge it and take necessary steps to create ease for the international brands so that it can add more to the national growth of the country.