In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.
In response to an increasing competitive market arena, growing attention is being devoted in the development of capabilities as a competitive strategy that enable firms to transform input effectively into superior value propositions. This paper explores e-commerce performance through the development of trust-building capabilities in the aviation industry. Data were drawn from 115 managers out of a population of 130 managers of the four airports selected for this study. The results of our analysis showed that, trust-building capability development is significantly related to sales volume and market share. There is no significant relationship between trust-building capability development and profit. Based on the findings we conclude that trust building capabilities promotes online sales volume related to expectations. We therefore recommend that airline firms in the Nigeria aviation industry should develop trust building capabilities that will serve as a competitive strategy that offer superior value proposition to their customers.