global-journal-of-human-social-science-e-economics Global Journal of Human-Social Science - E: Economics 0975-587X 2249-460X Global Journals Publishing Group Incorporated 78195 The Impact of Cultural Background and Gender Differences on Malaysian Consumption PatternS WongYong Le MALAYSIA, HELP College of Arts and Technology 15 01 2014 14 E7 57 63

It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture’s influence on consumer behavior.

 consumer behavior malaysia gender culture malay chinese indian. Full Text

It is important for sellers and marketers to understand consumers’ consumption habits because it can directly affect marketing strategies. Different cultural background, religious values and gender result in different consumption patterns across many different countries. Therefore, it has become essential for marketers to understand gender and culture's influence on consumer behavior.