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<journal-meta>
<journal-id journal-id-type="publisher">global-journal-of-management-and-business-research-c-finance</journal-id>
<journal-title-group>
<journal-title>Global Journal of Management and Business Research - C: Finance</journal-title>
</journal-title-group>
<issn publication-format="print">0975-5853</issn>
<issn publication-format="electronic">2249-4588</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
<self-uri xlink:href="https://globaljournals.org/journal-seo-export/jats/83361.xml" />
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<article-meta>
<article-id pub-id-type="publisher-id">83361</article-id>
<title-group>
<article-title>The Reflection of Hope in Social Media by Generation Z</article-title>
<subtitle>Reflections of Hope Among Gen Z on Social Media</subtitle>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Bergridenour</surname><given-names>Dr. Sherryl</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
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<aff id="aff1">UNITED STATES, Mary Ann Harris, Bethel University</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2025-01-07">
<day>07</day>
<month>01</month>
<year>2025</year>
</pub-date>
<volume>24</volume>
<issue>C2</issue>
<fpage>13</fpage>
<lpage>21</lpage>
<abstract><p>This mixed-method (qualitative and quantitative) study explores perceptions, reflections, and the essence of hope among GenZers as expressed in social media. Hopefulness and hopelessness toward the future is one of the important and considerable issues in business and academia, which have been studied scientifically since the 1960s. Being hopeful is considered one of the most important motivations in one’s life because hope is the root of creativity and human development. It sets up individuals for goal achievement and helps people reach for their dreams. Technology has a significant role in GenZers’ lives, from socializing to schoolwork, entertainment to exercise, and relaxation to corporate careers. In our study, we will specifically investigate Gen Z’s responses on Twitter regarding the concept of hope. Our study will explore a deeper content analysis of a particular channel (Twitter) and decipher the themes (words, images, talent, tone) that tie into the value of HOPE or its synonyms, using a quantitative method going deep via techniques such as discourse or textual analysis where we more specifically interpret the GenZers’ posts. We decode the number of posts in relation to five themes of hope: education, relationships, future, politics, and career.</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>gen Z</kwd>
<kwd>generation Z</kwd>
<kwd>genzer</kwd>
<kwd>hope</kwd>
<kwd>hopeful</kwd>
<kwd>hopefulness</kwd>
<kwd>twitter</kwd>
<kwd>social media</kwd>
<kwd>business</kwd>
<kwd>education</kwd>
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<self-uri content-type="pdf" xlink:href="https://globaljournals.org/GJMBR_Volume24/3-The-Reflection-of-Hope.pdf" />
<self-uri content-type="html" xlink:href="https://globaljournals.org/scholarly-articles/the-reflection-of-hope-in-social-media-by-generation-z/" />
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<title>Full Text</title>
<p>This mixed-method (qualitative and quantitative) study explores perceptions, reflections, and the essence of hope among GenZers as expressed in social media. Hopefulness and hopelessness toward the future is one of the important and considerable issues in business and academia, which have been studied scientifically since the 1960s. Being hopeful is considered one of the most important motivations in oneâ€™s life because hope is the root of creativity and human development. It sets up individuals for goal achievement and helps people reach for their dreams. Technology has a significant role in GenZersâ€™ lives, from socializing to schoolwork, entertainment to exercise, and relaxation to corporate careers. In our study, we will specifically investigate Gen Zâ€™s responses on Twitter regarding the concept of hope. Our study will explore a deeper content analysis of a particular channel (Twitter) and decipher the themes (words, images, talent, tone) that tie into the value of HOPE or its synonyms, using a quantitative method going deep via techniques such as discourse or textual analysis where we more specifically interpret the GenZersâ€™ posts.</p>
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