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<front>
<journal-meta>
<journal-id journal-id-type="publisher">global-journal-of-human-social-science-h-interdisciplinary</journal-id>
<journal-title-group>
<journal-title>Global Journal of Human-Social Science - H: Interdisciplinary</journal-title>
</journal-title-group>
<issn publication-format="print">0975-587X</issn>
<issn publication-format="electronic">2249-460X</issn>
<publisher><publisher-name>Global Journals Publishing Group Incorporated</publisher-name></publisher>
<self-uri xlink:href="https://globaljournals.org/journal-seo-export/jats/83886.xml" />
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<article-meta>
<article-id pub-id-type="publisher-id">83886</article-id>
<title-group>
<article-title>Analysis of the Role of Student-Based Political Programmes in University-Based Radio Stations in Kenya</article-title>
<subtitle>The Role of University Radio in Student Politics</subtitle>
</title-group>
<contrib-group>
<contrib contrib-type="author"><name><surname>Bombo</surname><given-names>Gabriel Mshindo</given-names></name><xref ref-type="aff" rid="aff1" />
</contrib>
<contrib contrib-type="author"><name><surname>Emojong</surname><given-names>Dr. Emukule</given-names></name></contrib>
<contrib contrib-type="author"><name><surname>Masasabi</surname><given-names>Dr. Nancy</given-names></name></contrib>
</contrib-group>
<aff id="aff1">KENYA</aff>
<pub-date publication-format="electronic" date-type="pub" iso-8601-date="2025-04-14">
<day>14</day>
<month>04</month>
<year>2025</year>
</pub-date>
<volume>25</volume>
<issue>H1</issue>
<fpage>15</fpage>
<lpage>27</lpage>
<abstract><p>Abstract not found</p></abstract>
<kwd-group kwd-group-type="author-generated">
<kwd>political advertising</kwd>
<kwd>political dialogue</kwd>
<kwd>political opinion</kwd>
<kwd>political voice</kwd>
<kwd>student-based political programmes</kwd>
<kwd>university-based radio stations.</kwd>
</kwd-group>
<self-uri content-type="pdf" xlink:href="https://globaljournals.org/GJHSS_Volume25/3-Analysis-of-the-Role.pdf" />
<self-uri content-type="html" xlink:href="https://globaljournals.org/scholarly-articles/analysis-of-the-role-of-student-based-political-programmes-in-university-based-radio-stations-in-kenya/" />
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<body>
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<title>Full Text</title>
<p>University radio stations that air student-based political programmes act as an essential medium in studentsâ€™ politics, enhancing media and democracy in universities. This paper examines the role of student-based political programmes in MMUST FM, a university radio station. The study is guided by the democratic participant media theory by McQuail (1987), which emphasizes access to localized media by local users. The study utilized a cross-sectional mixed research design, which enabled the survey to collect quantitative and qualitative data from a diverse group of individuals simultaneously. The study aimed at a population of 10311 undergraduates from the main campus using a quantitative approach, 31 student leaders, and three political programme producers using a qualitative approach. The study used systematic random, stratified, and purposive sampling to select respondents. First, quantitative data was collected via questionnaires and presented using tables and graphs. In contrast, qualitative data was collected through focus group discussions targeting 31 student leaders and three in-depth interviews targeting radio political content producers at the radio station. Qualitative data is presented using narration and quotes. Descriptive and inferential statistics were used to analyze quantitative data, and qualitative data was analyzed thematically based on emerging themes informed by research objectives. The study findings indicate that student-based political programmes have provided the student community with a robust political platform on campus. However, MMUST FM&#039;s news editorial policy must emphasize news stories affecting the student community. The study recommends that MMUST FM review its editorial policy to cover political news affecting the student community.</p>
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