In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what’s the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.
In this study, we overview the effect of mixed elements of servings marketing with customer in Iran’s insurance industry. In the study we asked what's the effect of mixed elements of marketing on communication management with customer? and present some hypothesis bases on whether there is a meaning relation between mixed factors of servings marketing (serving, price, distribution, promotion, personal, facilities and physical possessions) and CRM or not; we try to identify and prioritize the elements. Then distribute the questionnaires among the customers of Iran’s insurance company fulfill the importance and priority on communication management with customer through solidarity coefficient and Chi-square test, and the results show price is the most effective factor on CRM, and then after that, are putting the serving’s offering personnel’s character’s, distribution channel facilities and possessions, in order.