In rural communities, the communication between humans mostly done by using symbols such as sounds, gestures, visual and performing arts of the people. Heritage media is a communication tool used by people from outside in an attempt to convey some messages that contain various elements values, norms, rules, also include development message from the kingdom, therefore this heritage media purposes beside in addition to entertainment is also used as a tool to solve community problems in their own way, in this context local wisdom, especially issues related to community efforts to meet their needs for information. Heritage media as one aspect of communication systems, cultural systems and social systems, have also caused tidal because of historical factors and socio-cultural changes in society. In use, the community also experienced a reduction as a result of the growth, development and socio-cultural changes in society. Heritage media that should be a local wisdom marginalized communities into the political factors and power. This causal pattern may occur because of some mechanism depends on various factors such as ecological, economic, social, cultural and society itself. For example, in the reign of “New Era” that apply the concept of centralization, heritage media is directed and used for political purposes and the name of national development. heritage media messages directed towards the creation of public awareness to support government programs, by showing the existence of uniformity and ignoring the existence of diversity.