A Theoritical Approach To The Strength Of Motivation In Customer Behavior

Dr. Yakup DURMAZ; yakup durmaz

A Theoritical Approach To The Strength Of Motivation In Customer Behavior

Dr. Yakup DURMAZ * §

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leaderspy

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Gazikent University Gaziantep, Turkey

A Theoritical Approach To The Strength Of Motivation In Customer Behavior

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Abstract

The aim of marketing is to meet and satisfy target customers’ needs and wants. The field of consumer behavior studies how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and desires. Understanding consumer behavior is never simple, because customers’ behaviors are changeable. They may not be in touch with their deeper motivations, and they may respond to influences and change their minds at the last minute. All marketers can profit from understanding how and why consumers buy. If you do not understand your customer’s motivations, needs, and preferences you will fall into some major mistakes. The need to predict consumer behavior outcomes is considered to be a very important issue for marketers. Isolated individual psychological constructs such as attitudes, motives, personality traits and learning styles have been used to identify their predictive capacity for actual consumer behavior with varying degrees of success. In this study, the strength of motivation in customer behavior was investigated in a theoretic manner.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Yakup DURMAZ, leaderspy, Dr. Durmaz Yakup. 1970. "A Theoritical Approach To The Strength Of Motivation In Customer Behavior". Global Journal of Human-Social Science - B: Geography, Environmental Science & Disaster Management GJHSS-B Volume 11 (GJHSS Volume 11 Issue B10).

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GJHSS Volume 11 Issue B10

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Consumer Consumer Behavior Costumer Customer Behavior Motivation Motive

Classification

GJHSS-B Classification FOR Code: 130302

150501

Submission ReceivedOctober 12, 2011
Peer Review Double Blind
Handling Editor
Accepted November 10, 2011
Published November 21, 2011

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 107

Country: Turkey

Subject: Global Journal of Human-Social Science

Authors: Dr. Yakup DURMAZ, Ibrahim DAYARBAKIRLIOAzLU (PhD/Dr. count: 1)

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Publish Date: 2011 11, Mon

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Total Views: 7.3K

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