An Investigation on Practicing Carrollas Pyramid in Bangladesh

Iffat Zabin

An Investigation on Practicing Carrollas Pyramid in Bangladesh

Iffat Zabin * §

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University of Dhaka

An Investigation on Practicing Carrollas Pyramid in Bangladesh

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Abstract

This research explores the nature of corporate social responsibility (CSR) in Bangladesh context, using modified Carroll’s (1991) CSR Pyramid which is developed by the author as a framework for descriptive analysis. Practicing CSR is very much important in our country. But the concept of CSR activities is not clear in our country. So we develop a CSR model by modifying Carroll’s Pyramid. This study provides empirical evidences of this modified model from Bangladeshi customers’ perspective. A survey of 50 respondents was conducted in Dhaka city through a structured questionnaire. The results show that Bangladeshi customers ranked the four dimensions as economic, legal, environmental, and philanthropic accordingly. This study is helpful to understand the CSR concept more clearly to the corporate executives of Bangladesh.

Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Iffat Zabin. 1970. "An Investigation on Practicing Carrollas Pyramid in Bangladesh". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 13 (GJMBR Volume 13 Issue A10).

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GJMBR Volume 13 Issue A10

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

bangladeshi customers carroll‘s (1991) pyramid Corporate Social Responsibility

Classification

GJMBR-A Classification FOR Code - M16

Submission ReceivedDecember 13, 2012
Peer Review Double Blind
Handling Editor
Accepted December 31, 2012
Published January 15, 2013

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 148

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Iffat Zabin (PhD/Dr. count: 0)

View Count (all-time): 190

Total Views (Real + Logic): 6068

Total Downloads (simulated): 429

Publish Date: 2013 01, Tue

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Total Views: 6.1K

Total Downloads: 429

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