Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Siqi Wang; Yuqing Geng

doi:10.34257/GJMBREVOL21IS4PG1

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

Siqi Wang * §

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Yuqing Geng

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§ Shanghai Dianji University

Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example

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DOI
10.34257/GJMBREVOL21IS4PG1

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Abstract

With the steady development of information technology, new media plays a key role in enterprise marketing. It has very high coverage, can effectively spread the information of the enterprise, and help build enterprise culture. While promoting the innovation and development of enterprises, precision marketing realized at a lower cost, which helps to achieve the interaction between enterprises and consumers, plays a critical role in promoting the diversification of the consumer market and promoting the economic development of enterprises.

References

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Reference Format

Referencias (2021). Global Journals Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example 1. Honglin Sun. The Application of New Media in Enterprise Culture Construction.
Kun Wang (2021). Integrated Marketing Communication Value Analysis of New Media.
Hongxia Wang (2010). Estee Lauder's SNS experience marketing.
Xianlan Li (2021). Analyzing the Marketing Strategies of Enterprises in the New Media Environment.
Meifeng Xie (2020). Research on the Application of Social Media in Enterprise Marketing.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Siqi Wang, Yuqing Geng. 2021. "Application of New Media in Enterprise Marketing: Taking Cosmetics Enterprises as an Example". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 21 (GJMBR Volume 21 Issue E4).

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GJMBR Volume 21 Issue E4

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedFebruary 5, 2021
Peer Review Double Blind
Handling Editor
Accepted March 5, 2021
Published March 15, 2021

Version of record

v1.2

Issue date

October 16, 2021

Language

English

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