Assessment of Effective Communication Competencies Possessed by University Business Education Graduates for Successful Running of Businesses in South South Nigeria

Dr. James Okoro

Assessment of Effective Communication Competencies Possessed by University Business Education Graduates for Successful Running of Businesses in South South Nigeria

Dr. James Okoro * §

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Delta State University

Assessment of Effective Communication Competencies Possessed by University Business Education Graduates for Successful Running of Businesses in South South Nigeria

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Abstract

This study investigated employers assessment of effective communication competencies possessed by uni- versity Business Education graduates for successful running of businesses in south south Nigeria. One research question and three hypotheses guided the study. The study adopted descriptive survey design. The population comprised 318 employers of Business Education graduates in Rivers State and Delta State. The population also served as sample since it was manageable. The instrument for data collection was a 20 item questionnaire whose face and content were adequately validated by experts. The instrument internal consistency was determined using cronbach alpha, which has reliability of 0.93. The research question data were analyzed using mean and standard deviation. Z-test was used to test the hypotheses at 0.05 level of significance. The finding of the study revealed among others that Business Education graduates are competent in ability to speak clearly with empathy, ability to display good listening skills, ability to interpret message correctly, ability to relate information appropriately to concerned parties. However, they are not competent in ability to formulate points of view and ability to meet the functional needs of the media. It was recommended among others that university Business Education graduates should constantly undergo training and retaining on communication courses to be more competent in all communication skills, more business communication courses should be built in business education curriculum to enable the students acquire more com-munication competencies.

References

9 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. James Okoro. 2013. "Assessment of Effective Communication Competencies Possessed by University Business Education Graduates for Successful Running of Businesses in South South Nigeria". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 13 (GJMBR Volume 13 Issue A8).

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GJMBR Volume 13 Issue A8

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Assessment communication competencies south south nigeria university business education graduates

Classification

GJMBR-A Classification JEL Code: E30

Submission ReceivedDecember 13, 2012
Peer Review Double Blind
Handling Editor
Accepted January 5, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

August 17, 2013

Language

English

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Article Matrices

Total Score: 153

Country: Nigeria

Subject: Global Journal of Management and Business Research

Authors: Dr. James Okoro (PhD/Dr. count: 1)

View Count (all-time): 309

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Publish Date: 2013 01, Tue

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Total Views: 984

Total Downloads: 41

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