Branding of Bangladeshi Apparel Products in International Market: A Survey

Md. Tanjim Hossain; Md. Nazmul Islam; Md. Saber -E- Montaha

Branding of Bangladeshi Apparel Products in International Market: A Survey

Md. Tanjim Hossain * §

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Md. Nazmul Islam

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Md. Saber -E- Montaha

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jannatulmawadu67

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Northern University Bangladesh

Branding of Bangladeshi Apparel Products in International Market: A Survey

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Abstract

RMG (Ready-made garments) earns most of the foreign currency among all the sectors in Bangladesh. Bangladesh has secured the second position regarding exporting RMG next to China. In the last 40 years, the RMG sector of Bangladesh has experienced a dramatic emergence as one of the top sourcing hubs for apparel buying throughout the world. Most of the world famous clothing brands buy apparels from Bangladesh and sell them as their products. The main reason for the popularity of Bangladesh as a sourcing hub in RMG sector is lower price compared to other garment making countries. Though Bangladesh is earning a considerable amount of foreign currency and has all the resources to create own international brands, in the history of forty years of its RMG sector, it could not establish any renowned international clothing brands. But the time has come to initiate Bangladeshi own global brands as the global market economy is changing gradually as well as the competition is also increasing. This paper along with defining different aspects of branding shows the possible strategies that can be proved instrumental in creating own global clothing brands of Bangladesh.

References

3 Cites in Article

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Md. Hossain,J Moon (2014). The Procedure of Cash Incentive and Its Role in the RMG Sector in Bangladesh: Evidence from Bangladesh.
A Abrar,Apu (2013). AMD APU to include gesture and facial recognition.
Noorealamsiddiqui (2016). Unknown Title.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

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Not applicable for this article.

How to Cite This Article

Md. Tanjim Hossain, Md. Nazmul Islam, Md. Saber -E- Montaha, jannatulmawadu67. 2018. "Branding of Bangladeshi Apparel Products in International Market: A Survey". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E1).

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GJMBR Volume 18 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 8, 2017
Peer Review Double Blind
Handling Editor
Accepted January 2, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

February 7, 2018

Language

English

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Article Matrices

Total Score: 151

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Md. Tanjim Hossain, Md. Nazmul Islam, Md. Saber -E- Montaha, Jannatul Mawa Moon (PhD/Dr. count: 0)

View Count (all-time): 271

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Total Downloads (simulated): 56

Publish Date: 2018 01, Mon

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Total Views: 796

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