Comparison of Customers Perception of Quality, Degree of Satisfaction and Behavioral Intentions in Retail Outlets

Dr. Ajmer Singh

Comparison of Customers Perception of Quality, Degree of Satisfaction and Behavioral Intentions in Retail Outlets

Dr. Ajmer Singh * §

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§ Chaudhary Ranbir Singh University

Comparison of Customers Perception of Quality, Degree of Satisfaction and Behavioral Intentions in Retail Outlets

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Abstract

This study is conducted to compare the level of perceived service quality, customer satisfaction and behavioral aspects across the various stores in India. Researcher selected seven stores from various organized stores. The selection of the stores is done on the basis of judgemental basis. The seven stores are in the analysis of various outlets like Reliance Fresh, Big Bazaar, Spencer’s, Vishal Mega Mart, Shoppers stop, Westside and Ebony. The customers are chosen on systematic random selection basis. In the analysis of various outlets it is found that 85 respondents from Reliance Fresh, 91 from Big Bazaar, 77 from Spencer’s, 86 from Vishal Mega Mart, 76 from Shoppers stop, 57 from Westside and 68 from Ebony. In this study a sample size of 600 customers is chosen and from which 540 completely filled in questionnaires are received. This gives a response rate of 90%. The statistical analysis was done through descriptive statistics and one way ANOVA.

References

25 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Ajmer Singh. 2015. "Comparison of Customers Perception of Quality, Degree of Satisfaction and Behavioral Intentions in Retail Outlets". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E3).

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GJMBR Volume 15 Issue E3

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M30

Submission ReceivedFebruary 9, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

April 6, 2015

Language

English

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Article Matrices

Total Score: 153

Country: India

Subject: Global Journal of Management and Business Research

Authors: Dr. Ajmer Singh (PhD/Dr. count: 1)

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Publish Date: 2015 03, Sun

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Total Views: 1.9K

Total Downloads: 129

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