Consumer Behavioural Intentions toward Internet Marketing

Sarabjot Singh

Consumer Behavioural Intentions toward Internet Marketing

Sarabjot Singh * §

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§ Government degree college

Consumer Behavioural Intentions toward Internet Marketing

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Abstract

This study demonstrates the adaptation of Unified Theory of acceptance and use of technology (UTAUT) to examine the factors that influence the intention to use internet marketing. This is a comparative study which compares the findings from the studies in Delhi and Chandigarh. This study is carried out by a self-administered questionnaire designed using established scales Statistical Package for the Social Sciences (SPSS) and Partial Least Square (PLS) were used to analyse the data.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sarabjot Singh. 2015. "Consumer Behavioural Intentions toward Internet Marketing". Global Journal of Science Frontier Research - E: Marine Science GJSFR-E Volume 15 (GJSFR Volume 15 Issue E1).

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GJSFR Volume 15 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJSFR

Print ISSN 0975-5896

e-ISSN 2249-4626

Keywords

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Classification

GJSFR-E Classification FOR Code: 150599

Submission ReceivedFebruary 14, 2015
Peer Review Double Blind
Handling Editor
Accepted March 11, 2015
Published March 24, 2015

Version of record

v1.2

Issue date

April 3, 2015

Language

English

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Article Matrices

Total Score: 145

Country: India

Subject: Global Journal of Science Frontier Research

Authors: Sarabjot Singh (PhD/Dr. count: 0)

View Count (all-time): 291

Total Views (Real + Logic): 1474

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Publish Date: 2015 03, Tue

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Total Downloads: 67

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