Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

Ridhwan-Un-Nissa * §

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§ Ansal University Gurgaon

Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study

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Abstract

Innovativeness is requirement for a long ran we can’t overlook the significance of either. This research work talks about that which where the major categories of products and services being advertised on social media during the period of this study. This further suggests with regards to the identification of the content which has been used to advertise the selected categories of products/services identified for the study on the selected social media website. Further the sixteen identified variables which are Message, Tag line, Brand Logo, Images, Celebrity, Offers/Discounts, Colour, Text, Customer Reviews, Jingles, Audio, Video, Product Information, Product Comparison, Price information, Call To Action and there relation with the selected social media websites and categories of products and services selected for the research study has been studied in detail.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

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How to Cite This Article

Ridhwan-Un-Nissa. 1970. "Content Mixes used in Advertisement on Social Media for Particular Categories of Product & Services: A Brief Study". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 16 (GJMBR Volume 16 Issue E5).

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GJMBR Volume 16 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

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GJMBR-E Classification JEL Code: M37

Published December 8, 2016

Version of record

v1.2

Issue date

December 8, 2016

Language

English

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