Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

Rajeev Kumar * §

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§ University School of Management, Kurukshetra Univers...

Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.

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Abstract

In recent time, we have witnessed that the World Economy is passing through some intricate circumstances as bankruptcy of banking & financial institutions, debt crisis in major economies of the world and euro zone crisis. This poses some serious questions about the survival, growth and maintaining the sustainable development. The tempo of development for the Indian banking industry has been remarkable over the past decade. Indian banking industry has been striving hard to gain Business Excellence through Technology Based Banking Services (TBBS) from the use of computerisation in early 90’s to Ru-pay card in 2013. Even, India has witnessed the rapid growth of ATMs and use of other tools of E-banking (RBI, 2013).

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Rajeev Kumar. 2015. "Customer Satisfaction and Service Quality Perception of Technology based-Banking Services: A Study on Selected Public Sector Banks in India.". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E5).

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GJMBR Volume 15 Issue E5

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedFebruary 8, 2015
Peer Review Double Blind
Handling Editor
Accepted March 3, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

June 1, 2015

Language

English

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Article Matrices

Total Score: 154

Country: India

Subject: Global Journal of Management and Business Research

Authors: Rajeev Kumar, Dr. Anil Mittal (PhD/Dr. count: 1)

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Publish Date: 2015 03, Sun

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