Effect of Trustworthiness of Internet Merchants on Consumer Trust in Online Shopping with the Moderating Effect of Perceived Risk

M.r Muhammad Mudassir
M.r Muhammad Mudassir * §
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§ Muhammad Ali Jinnah University Islamabad Pakistan.

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Effect of Trustworthiness of Internet Merchants on Consumer Trust in Online Shopping with the Moderating Effect of Perceived Risk

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References

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  42. Ellen Garbarino,Michal Strahilevitz (2004). Gender differences in the perceived risk of buying online and the effects of receiving a site recommendation.
  43. Harrison Mcknight,D Choudhury,V Kacmar,C (2002). The impact of initial consumer trust on intentions to transact with a web site: a trust building model.
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  50. Yehoshua Liebermann,Shmuel Stashevsky (2002). Perceived risks as barriers to Internet and e‐commerce usage.
  51. Chang Liu,Jack Marchewka,June Lu,Chun-Sheng Yu (2004). Beyond concern: a privacy–trust–behavioral intention model of electronic commerce.
  52. Avinandan Mukherjee,Prithwiraj Nath (2007). Role of electronic trust in online retailing.
  53. Prashant Palvia (2009). The role of trust in e-commerce relational exchange: A unified model.
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  58. C Sia,K Lim,K Leung,M Lee,W Huang,I Benbasat (2009). Web strategies to promote internet shopping: is culturalcustomization needed.
  59. S Srinivasan (2004). Role of trust in e-business success.
  60. B Suh,I Han (2003). The impact of customer trust and perception of security control on the acceptance of electronic commerce.
  61. M Teltzrow,B Meyer,H Lenz (2007). Multichannel consumer perceptions.
  62. T Teo,J Liu (2007). Consumer trust in ecommerce in the United States, Singapore and China.
  63. Rita Walczuch,Henriette Lundgren (2004). Psychological antecedents of institution-based consumer trust in e-retailing.
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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

M.r Muhammad Mudassir. 1970. "Effect of Trustworthiness of Internet Merchants on Consumer Trust in Online Shopping with the Moderating Effect of Perceived Risk". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A19).

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords
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Classification
GJMBR-A Classification JEL Code: L86
  • Submission ReceivedAugust 26, 2012
  • Peer Review Double Blind
    Handling Editor
  • Accepted September 17, 2012
  • Published September 30, 2012
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Language
English
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Effect of Trustworthiness of Internet Merchants on Consumer Trust in Online Shopping with the Moderating Effect of Perceived Risk

M.r Mudassir
M.r Mudassir Muhammad Ali Jinnah University Islamabad Pakistan.
  • Submission ReceivedAugust 26, 2012
  • Peer Review Double Blind
    Handling Editor
  • Accepted September 17, 2012
  • Published September 30, 2012