Email Marketing: The Most Importants Advantages and Disadvantages

Foued Sabbagh

Email Marketing: The Most Importants Advantages and Disadvantages

Foued Sabbagh * §

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University of Sousse

Email Marketing: The Most Importants Advantages and Disadvantages

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Abstract

This paper focuses primarily on the role of Email marketing and E-commerce. Email marketing is one of the most modern means and marketing methods in the world. The modern information and communication technologies also facilitate the circulation and sending of electronic messages with the highest quality and accuracy. In addition, Email marketing campaigns help to increase the sale of products in electronic shops and to target customers efficiently and legally. However, despite the benefits of Email marketing, there are also many negatives that constitute a real obstacle to promotion and marketing via this messaging system. This study focuses on discussing the most importants advantages and disavantages of Email marketing and analyzing the success factors of this marketing by avoiding these disadvantages and benefiting all these advantages.

References

23 Cites in Article

Reference Format

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Foued Sabbagh. 2018. "Email Marketing: The Most Importants Advantages and Disadvantages". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E6).

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GJMBR Volume 18 Issue E6

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Not Found

Classification

GJMBR-E Classification JEL Code: M39

Submission ReceivedDecember 16, 2017
Peer Review Double Blind
Handling Editor
Accepted January 4, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

September 19, 2018

Language

French

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Article Matrices

Total Score: 148

Country: Tunisia

Subject: Global Journal of Management and Business Research

Authors: Foued Sabbagh (PhD/Dr. count: 0)

View Count (all-time): 350

Total Views (Real + Logic): 685

Total Downloads (simulated): 32

Publish Date: 2018 01, Mon

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Total Views: 685

Total Downloads: 32

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