Factors determining Tourism: A Framework to promote Tea Tourism Destination in Chittagong

Sharmin Sultana

Factors determining Tourism: A Framework to promote Tea Tourism Destination in Chittagong

Sharmin Sultana * §

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Southern University Bangladesh

Factors determining Tourism: A Framework to promote Tea Tourism Destination in Chittagong

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Abstract

Tea tourism is a form of nature tourism. In Bangladesh Sylhet is the most popular and big Tea tourism destination. Chittagong Tea Estates can be another tea tourism destination in Bangladesh if proper promotional tools are used to conscious tourists and steps are taken to develop the destination. Moreover, the destination can shift the demand from Sylhet to Chittagong at some extent and protects the tourist carrying capacity in Sylhet. The objective of the paper is to recognize the potential Tea Tourism destinations in Chittagong and promote those areas. This study is based on qualitative research method with primary and secondary data. The first section of the paper deals with introduction followed by an overview of Chittagong Tea Estates. It then presents the probable destination attributes and promotional tools to be used to highlight the destination. Finally, the findings of the study are discussed to develop some policies based on the study.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Sharmin Sultana. 2018. "Factors determining Tourism: A Framework to promote Tea Tourism Destination in Chittagong". Global Journal of Management and Business Research - F: Real estate, Event, Tourism Management & Transporting GJMBR-F Volume 18 (GJMBR Volume 18 Issue F1).

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GJMBR Volume 18 Issue F1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-F Classification FOR Code: 150699

Submission ReceivedDecember 13, 2017
Peer Review Double Blind
Handling Editor
Accepted January 1, 2018
Published January 15, 2018

Version of record

v1.2

Issue date

April 24, 2018

Language

English

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Article Matrices

Total Score: 149

Country: Bangladesh

Subject: Global Journal of Management and Business Research

Authors: Sharmin Sultana, Rehnuma Sultana Khan (PhD/Dr. count: 0)

View Count (all-time): 328

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Publish Date: 2018 01, Mon

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