Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study

Dr. Durmaz Yakup

Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study

Dr. Durmaz Yakup * §

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Gazikent University Gaziantep, Turkey

Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study

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Abstract

Nowadays influencing consumer behaviours is very important for companies which aims to be succesful in such an intense competetive environment. To cope with intense competetion and to influence consumer behaviours is inevitable for companies to consider cultural, social, psychologic and, personal status of consumers. main aim of the companies is to profit. Therefore companies should understand behaviours of their consumers to keep the permanency of the situation, to keep their customers and to keep their customers to buy. In this study, factors affecting the consumers’ behaviours such as age and life times, occupation, life style and personality are studied. This study investigates how personal factors affect consumer behaviors in Poland with the participation of 500 people in the provinces through interviews. The obtained data are interpreted quantitatively.

References

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Dr. Durmaz Yakup. 1970. "Integrated Approach to Factors Affecting Consumers Purchase Behavior in Poland and an Empirical Study". Global Journal of Management and Business Research - A: Administration & Management GJMBR-A Volume 12 (GJMBR Volume 12 Issue A15).

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GJMBR Volume 12 Issue A15

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

Consumer Consumer Buyer Behaviour Customer

Classification

GJMBR-A Classification JEL Code: D91

Submission ReceivedJuly 18, 2012
Peer Review Double Blind
Handling Editor
Accepted August 11, 2012
Published August 25, 2012

Version of record

v1.2

Language

English

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Article Matrices

Total Score: 153

Country: Turkey

Subject: Global Journal of Management and Business Research

Authors: Dr. Durmaz Yakup & Dr. Sebastian JablonskA (PhD/Dr. count: 1)

View Count (all-time): 190

Total Views (Real + Logic): 6677

Total Downloads (simulated): 608

Publish Date: 2012 08, Sat

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Total Views: 6.7K

Total Downloads: 608

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