Leffet MÃ©diateur De La Satisfaction Sur Les Liens Relationnels Et La FidÃ©litÃ© Lapplication De La MÃ©thode De Barron Kenny 1986

Jamila Jouali; Ibtissam Abarar

Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986

Jamila Jouali *

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Ibtissam Abarar

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Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986

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Abstract

Les relations dans le contexte professionnel représentent un domaine d’intérêt au milieu des universitaires et des praticiens du monde entier. Les entreprises développent de plus en plus des liens avec d’autres organisations afin de créer un avantage concurrentiel. Notre recherche propose d’étudier l’effet médiateur de la satisfaction sur la relation entre les liens relationnels et la fidélité. La recherche est à situer dans le contexte de service aux entreprises au Maroc. Les données collectées sont à la base des clients des prestataires de service situés dans la zone de Casablanca. Les résultats montrent en effet que la satisfaction joue un rôle médiateur dans la relation entre les liens relationnels et la fidélité à l’égard de son prestataire. Elle y participe néanmoins, via son rôle de conception de la qualité relationnelle.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jamila Jouali, Ibtissam Abarar. 2018. "Leffet Médiateur De La Satisfaction Sur Les Liens Relationnels Et La Fidélité Lapplication De La Méthode De Barron Kenny 1986". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 18 (GJMBR Volume 18 Issue E7).

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GJMBR Volume 18 Issue E7

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: M31

Submission ReceivedDecember 13, 2017
Peer Review Double Blind
Handling Editor
Accepted December 31, 2017
Published January 15, 2018

Version of record

v1.2

Issue date

December 11, 2018

Language

French

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Article Matrices

Total Score: 169

Country: Morocco

Subject: Global Journal of Management and Business Research

Authors: Jamila Jouali, Ibtissam Abarar (PhD/Dr. count: 0)

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