Marketing of Transport Services and Millenium Development Goals; the Case of Keke Napep Initiatives in Lagos, Nigeria

Ogunnaike Oluseye

Marketing of Transport Services and Millenium Development Goals; The Case of KEKE NAPEP Initiatives in Lagos, Nigeria

Ogunnaike Olaleke Oluseye * §

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Olorunyomi, Bankole ‡

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§ Covenant University, Ota.

‡ Department of Political Science and International Re...

Marketing of Transport Services and Millenium Development Goals; The Case of KEKE NAPEP Initiatives in Lagos, Nigeria

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Abstract

This study examined the role of marketing of transport services in the realization of a millennium development goal; poverty alleviation. KEKE-NAPEP initiative was one of the poverty eradication programmes in Lagos state, Nigeria. The study examined the significance of the relationship between the initiative and (1) poverty level (2) standard of living and (3) level of unemployment. The study employed survey research and purposive sampling technique was used to identify users of KEKE-NAPEP in Lagos State. The findings of the study revealed that although the initiative improves the standard of living of people and has negative relationship with level of unemployment, the initiative is not significantly related with the poverty level of the people of Lagos state. Based on these findings, conclusion was drawn and relevant recommendations were made. If the initiative must be successful in reducing the poverty, it is recommended that marketing techniques and strategies be employed and engaged.

References

9 Cites in Article

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Ogunnaike Olaleke Oluseye, Olorunyomi, Bankole. 2013. "Marketing of Transport Services and Millenium Development Goals; The Case of KEKE NAPEP Initiatives in Lagos, Nigeria". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 13 (GJMBR Volume 13 Issue 9 (E5)).

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GJMBR Volume 13 Issue 9 (E5)

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

millennium development goals Poverty standard of living

Classification

GJMBR-E Classification JEL Code: M0

M3.

Submission ReceivedDecember 11, 2012
Peer Review Double Blind
Handling Editor
Accepted January 1, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

March 19, 2013

Language

English

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Article Matrices

Total Score: 103

Country: Nigeria

Subject: Global Journal of Management and Business Research - E: Marketing

Authors: Ogunnaike Olaleke Oluseye, Olorunyomi, Bankole (PhD/Dr. count: 0)

View Count (all-time): 386

Total Views (Real + Logic): 1745

Total Downloads (simulated): 141

Publish Date: 2013 03, Tue

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Total Views: 1.7K

Total Downloads: 141

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