Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Muhammad Ibrahim; Asma Saleem

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

Muhammad Ibrahim * §

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Asma Saleem

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§ Bahauddin Zakriya University University Multan, Sub-...

Product Perceived Quality and Purchase Intention with Consumer Satisfaction

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Abstract

The purpose of this study is to measure the impact of product perceive quality on purchase intention with level of satisfaction, for meeting this purpose the data was collected by individually through 122 questionnaires by adopting the convenience techniques. Using statistical software hypothesis shows that these variables have positive significant relationship. Practical contribution shows that this study can be used as a guideline to management and marketers to improve the product quality.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Muhammad Ibrahim, Asma Saleem. 2015. "Product Perceived Quality and Purchase Intention with Consumer Satisfaction". Global Journal of Management and Business Research - E: Marketing GJMBR-E Volume 15 (GJMBR Volume 15 Issue E1).

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GJMBR Volume 15 Issue E1

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Journal Specifications

Crossref Journal DOI 10.17406/GJMBR

Print ISSN 0975-5853

e-ISSN 2249-4588

Keywords

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Classification

GJMBR-E Classification JEL Code: N30

Submission ReceivedFebruary 10, 2015
Peer Review Double Blind
Handling Editor
Accepted March 2, 2015
Published March 15, 2015

Version of record

v1.2

Issue date

February 20, 2015

Language

English

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Article Matrices

Total Score: 152

Country: Pakistan

Subject: Global Journal of Management and Business Research

Authors: Asma Saleem, Abdul Ghafar, Muhammad Ibrahim, Muhammad Yousuf, Naveed Ahmed (PhD/Dr. count: 0)

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Publish Date: 2015 03, Sun

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