Role of Mass Media as Changing Agent in Behavioral Change amid Coronavirus Crisis: A Study on Bangladesh Perspective

Hasib Shah Aman; Nusrat Jahan

Role of Mass Media as Changing Agent in Behavioral Change amid Coronavirus Crisis: A Study on Bangladesh Perspective

Hasib Shah Aman * §

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Nusrat Jahan

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Bangladesh University of Professionals

Role of Mass Media as Changing Agent in Behavioral Change amid Coronavirus Crisis: A Study on Bangladesh Perspective

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Abstract

The Covid-19 pandemic has caused the biggest humanitarian crisis of the 21st century. In an overpopulated country like Bangladesh, it is even tougher to fight the situation. The government and different stakeholders are relentlessly encouraging people to maintain the necessary health care measures where the mass media is playing the supporting role. The research examines how mass media has been influencing in the behavioral change during this pandemic and played the role of “changing agent”. The research is designed on mixed method, including content analysis and survey. This study analyses 191 health awareness-based news from three different print newspapers and two television channels’ prime hour bulletins within the timeline of 1st March to 31st March. Also, a survey questionnaire was set with close-ended questions to accumulate people’s feedback. Using the “The Behaviorism Theory”, this study explains, how all behaviors are acquired through conditioning. Throughout this theoretical lens, this research finds out how media worked as an external stimulus in changing people’s behavior pattern.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Hasib Shah Aman, Nusrat Jahan. 2020. "Role of Mass Media as Changing Agent in Behavioral Change amid Coronavirus Crisis: A Study on Bangladesh Perspective". Global Journal of Human-Social Science - A: Arts & Humanities GJHSS-A Volume 20 (GJHSS Volume 20 Issue A18).

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GJHSS Volume 20 Issue A18

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Journal Specifications

Crossref Journal DOI 10.17406/GJHSS

Print ISSN 0975-587X

e-ISSN 2249-460X

Keywords

Bangladesh behavioral change changing agent coronavirus crisis Mass-media

Classification

GJHSS-A Classification FOR Code: 190301

Submission ReceivedDecember 6, 2019
Peer Review Double Blind
Handling Editor
Accepted January 3, 2020
Published January 15, 2020

Version of record

v1.2

Issue date

December 1, 2020

Language

English

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