Smokefree Movies in India- Converting Evidence into Action

Jagdish Kaur

Smokefree Movies in India- Converting Evidence into Action

Jagdish Kaur * §

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Smokefree Movies in India- Converting Evidence into Action

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Abstract

Prevalence of tobacco use is high among adults and youth in India, resulting in high mortality from diseases associated with it. Studies in different countries have established the consistency of the association between movie smoking and adolescent smoking. Besides having the largest population of adolescents in the world, India also is one of the major movies producing countries. Moreover a large number of Indian films have been found to display tobacco branding. Indian movies have large viewership not only in the country, but all over the world, making youth vulnerable to exposure to smoking scenes. The Indian anti tobacco law provides for ban on all forms of advertisements, promotion and sponsorship of tobacco products. The Indian Government tried to regulate smoking scenes in movies as per the provisions under the law way back in the year 2005. This was met with strong resistance by the film industry arguing inference in the freedom of expression by these provisions which were challenged in the court of law. Subsequent to support from the judiciary and positive rulings from the court of law, the Government went ahead and implemented regulation on scenes showing smoking and other tobacco use in movies and television programmes in October 2012. The law is under implementation For desirable and effective impact of the legislative provisions for regulating scenes depicting smoking and tobacco use in the movies, it is imperative to ensure that the motion pictures no longer serve as a source of tobacco promotion aimed at adolescents and youth.

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Funding

No external funding was declared for this work.

Conflict of Interest

The authors declare no conflict of interest.

Ethical Approval

No ethics committee approval was required for this article type.

Data Availability

Not applicable for this article.

How to Cite This Article

Jagdish Kaur. 2013. "Smokefree Movies in India- Converting Evidence into Action". Global Journal of Medical Research - K: Interdisciplinary GJMR-K Volume 13 (GJMR Volume 13 Issue K3).

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GJMR Volume 13 Issue K3

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Journal Specifications

Crossref Journal DOI 10.17406/gjmr

Print ISSN 0975-5888

e-ISSN 2249-4618

Keywords

anti-tobacco law India smokefree movies tobacco

Classification

GJMR-K Classification NLMC Code: WM 290

Submission ReceivedDecember 6, 2012
Peer Review Double Blind
Handling Editor
Accepted January 5, 2013
Published January 15, 2013

Version of record

v1.2

Issue date

August 5, 2013

Language

English

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Article Matrices

Total Score: 142

Country: India

Subject: Global Journal of Medical Research

Authors: Jagdish Kaur, Vinayak M Prasad (PhD/Dr. count: 0)

View Count (all-time): 285

Total Views (Real + Logic): 1227

Total Downloads (simulated): 87

Publish Date: 2013 01, Tue

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Total Views: 1.2K

Total Downloads: 87

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